In other cases, one may need a hefty amount of insurance despite having limited budgets. In these cases, the relatively low premium costs associated with term life products provide a solution. One can secure significant benefit levels with premium costs that are far lower than what would be required under a whole life or other life insurance policy. This is why term policies are often popular among younger working people with families who are not yet able to invest in more expensive policies but recognize the need to protect their loved ones until their earning potential is realized.